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AMS/NWA sponsored survey of TV weathercasters: 63% Believe Global Warming is Mostly Natural

Weathercasters hold a wide range of beliefs about global warming.

Survey participants responded to a variety of questions assessing their beliefs in and attitudes about “global warming,” questions that have been used previously in our public opinion research.2 More than half of our respondent (54%) indicated that global warming is happening, 25% indicated it isn’t, and 21% say they don’t know yet. About one-third (31%) reported that global warming is caused mostly by human activities, while almost two-thirds (63%) reported it is caused mostly by natural changes in the environment. Half indicated that they have thought “a lot” about global warming, and a large majority said they are fairly or very well informed about the causes of global warming (93%), the consequences of global warming (89%), and the ways to reduce global warming (86%)—numbers that are much higher than public responses to the same questions. Over half of weathercasters indicated that humans could reduce global warming (58%), and that the U.S. should reduce greenhouse gas emissions regardless of what other countries do (63%). Almost half (47%) felt they needed some or a lot more information before forming a firm opinion about global warming, and almost one-third (30%) said they could easily change their mind about global warming.

Just over one quarter (27%) agreed with the statement by a prominent TV weathercaster: “global warming is a scam.”

Only one third of TV weathercasters believe that there is a scientific consensus on climate change.

Despite the strong scientific consensus among climate scientists, almost two-thirds (61%) of TV weathercasters think there is a lot of disagreement among scientists about whether or not global warming is happening. Perhaps partly as a result, 79% of our respondents indicated that coverage of climate change science must reflect a “balance” of viewpoints just as coverage of political or social issues are covered. Prior research conducted by others, however, has shown that “balanced” news coverage about climate change is misleading in that it tends to give audience members the false impression that there is a lot of disagreement among scientists about whether or not global warming is happening.